marketing. thatworkx

Marketing That Scales. Solutions That Stick.

Most companies see marketing as just ads or social media—but there’s a lot more to it.

Whether you have a full marketing team or are just getting started, we help you scale, modernize, and stay competitive—by putting the right systems, tech, and know-how behind your marketing.

Bottom line? We make marketing work for your business. That’s what we do.

Marketing Scalability Solutions

Whether its a new market you want to explore, trying a new marketing approach or scaling your marketing initiatives – Our experts can help in making sense of it and charting a plan.

Marketing Strategy Operationalization
Marketing Approach Review and Realignment
Marketing mix and Go-To-Market Strategy and Execution

47% of small business owners handle marketing themselves, often without formal training. – Luisa Zhou
Only 16% of SMBs feel confident they are using the right marketing channels. This low confidence underscores the difficulty many SMBs face in analyzing data to determine the most effective channels for reaching their target audiences. – nDash.com
Many small business owners admit to a marketing knowledge gap, lacking a clear understanding of what constitutes a successful marketing campaign, which hampers their ability to measure and improve performance.
– Forbes
Around 25% of small business owners find it challenging to create a marketing strategy or plan,
which is essential for setting measurable goals and evaluating performance.
– Forbes
“27% of SMBs fail to follow up with customers after initial interactions, missing opportunities for repeat business.”
– Lifewire

68% of CMOs say Marketing Operations is critical to delivering marketing success and scaling efforts across channels.
– Gartner, 2023
Companies with strong MOps functions are 23% more likely to exceed their revenue goals.
– Forrester Research
Only 35% of marketing leaders believe their current operations are scalable—leaving a huge gap in growth potential.
– Adobe Digital Trends Report, 2024
Companies with mature MOps teams report higher marketing ROI (average 15–25% improvement) due to better data, faster execution, and clearer attribution.
– SiriusDecisions (now Forrester)

Marketing Operations Solutions

You may be a business owner managing marketing yourself, a one-man marketing team or a fully fledged marketing organization. We can help you streamline your tech, ops, data and analytics into a cohesive machine that shows results.

Marketing Operations & Process Optimization/ Transformation
Best practices, Team training, Change Management and Adoption
Operations Outsourcing and Vendor management

Marketing Technology Solutions

We know of enough and more companies who have multiple technology pieces that are meant to make things easier, but only adds to the complexity and confusion.

Whether you are in the market for a whole new marketing tech stack, understand whether your current setup is really working or not, want visibility into your data or want to be AI-ready, we can help.

Marketing Tech Stack Audit, Strategy and Implementation
Marketing Tech Transformation, Process Automation and Customer Data Management

Approximately 43% of SMBs express concerns about their growth prospects due to a lack of technical expertise, with 31% feeling unprepared to thrive in online sales because of technical skill deficits. – The US Sun
While 92% of SMB marketing teams are already using CRM tools and AI technologies, integrating these tools effectively into their operations remains a challenge. - Salesforce
Organizations that prioritize marketing process automation see a 451% increase in qualified leads.
– Annuitas Group
Businesses that align marketing technology and operations grow revenue 1.5x faster than those that don’t.
– Boston Consulting Group

Many SMBs are increasingly making data-driven decisions but still struggle with interpreting data and drawing actionable insights. This highlights the need for better tools and expertise in data analysis within SMBs. – LinkedIn
35% of small business owners indicate that determining what is working and measuring performance is a major challenge. – Forbes
A large percentage of SMBs still don’t use CRMs, with data often stored in spreadsheets, inboxes, or paper, leading to inconsistent targeting and lost opportunities. – Syncratec

Marketing Data Solutions

When and where to spend on marketing without understanding what you are getting in return seems like an easy mistake to avoid, but we all know how hard that is. Let us help you take control of your spend.

Customer Data Platform implementation
Data warehouse implmentation and integrations
Contact Data governance and management
Analytics and Insights solution for Marketing and Sales
Marketing data readiness for AI

Marketing Performance and Measurment Solutions

Marketing Performance Measurement and Management Reporting

A report by Constant Contact reveals that 73% of small business owners aren’t confident that their current marketing strategies are contributing to their business goals due to difficulties in understanding and utilizing marketing data effectively.
– Forbes
Over 50% of SMBs have only an hour or less daily to dedicate to marketing, limiting their ability to analyze and optimize marketing performance effectively. – Forbes
73% of small business owners lack confidence in their current marketing strategies, feeling overwhelmed and uncertain about their effectiveness.”
– Forbes

Many SMBs are increasingly making data-driven decisions but still struggle with interpreting data and drawing actionable insights. This highlights the need for better tools and expertise in data analysis within SMBs. – LinkedIn
35% of small business owners indicate that determining what is working and measuring performance is a major challenge. – Forbes
A large percentage of SMBs still don’t use CRMs, with data often stored in spreadsheets, inboxes, or paper, leading to inconsistent targeting and lost opportunities. – Syncratec

Custom Marketing Solutions

Marketing solution are a fine blend of tech and operations, and we are here to help with those solutions where one size does not fit all.

Custom Marketing tech solutions
Custom Marketing Data solutions
Custom customer data enrichment, governance and managment solutions
Custom Analytics, scoring and Insights solution for Marketing and Sales
Custom GPTs and AI-implementations for Marketing